Look Your Best Naturally (All You Need is Surgery)Posted: May 24, 2011
Last week, I recieved a copy of Central Florida Lifestyle in the mail. The mini magazine is distributed throughout several Orlando neighborhoods and covers local businesses and residents that are doing notable things.
As soon as I pulled it out of the mailbox, my eyes honed in on one thing: “Look your best naturally!” a headline read, followed by the sponsoring organization – the Bassin Center for Plastic Surgery.
I’m not one to mince words, but are they honestly suggesting that plastic surgery is a natural way of enhancing a woman’s beauty?
Before casting judgment, I flipped to the actual article. Perhaps, I thought, the center was offering tips that simply supplemented their services, such as wearing sunscreen and avoiding sugar to reduce bloat.
Instead, however, the article opened with the surgeon’s claim that he offers the “latest beauty procedure to make patients beautiful without downtime, general anesthesia, chemical fillers or foreign objects.”
I wasn’t sure what I took more issue with: the claim that surgery was a natural option, or the claim that it could make patients beautiful, as though they were ogres before seeking the center’s services.
I’m certainly not anti-surgery. If a procedure can help you feel more beautiful and more comfortable in your body, by all means – go for it. But to claim that surgery can produce natural beauty? No chance. Natural is a touch of mascara. Natural is working your butt off – literally – to see physical results that you’re looking for. Natural is not plopping down in a doctor’s office and having them cut fat from your body or pump substances into your breasts.
Furthermore, to blatantly play off your target market’s insecurities and sell the procedure as a way to become beautiful? I’m appalled by the message. I spent years exploring every avenue I could to “become beautiful.” Many of those methods were incredibly dangerous, yet was I a more beautiful person after starving myself for days on end or swallowing countless diet pills? No chance. In fact, the first time I truly felt beautiful was when I accepted my body the way it was – curves and all.
Shame on the writer for so blatantly twisting words, shame on the editor for allowing it, and shame on the company for suggesting that an operation can magically – and naturally – make an individual who was naturally gorgeous to begin with more beautiful.
Where do you stand? Plastic surgery – natural or not?